Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

A quirky, put together serif font standing bold above the hand car wash plaza, which this sign is for. It’s white in its display but there is an element of fun to the typeface. It’s in complete contrast to other typographic applications within the town. It’s sense of playfulness leans towards an attraction, an arcade or noise? Which to an extent happens with the noise of the car wash but again, does this lean towards a confusing identity for the town?

Location

11a Castle Street, Trowbridge, UK