Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

With the French boulangerie another symbolic establishment throughout the country, the older artisan bakeries have a very distinct visual style that feels very unique to France and adds a real sense of tradition to Paris. Using a mix between capitalised, serif lettering and more ornamental, script lettering, the storefront exteriors are often very decorative and hugely contribute to the historical atmosphere of Paris as the capital city. With more and more modernised boulangeries appearing throughout the city, these older examples are a clear demonstration of the traditional values that exist and are so evident in Paris.

Location

103 Avenue Parmentier, Paris, France