Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Traditional front door writing "福" -  good fortune/happiness. which signifies that good luck will come in through the door in the New Year. The most popular color of any typography is red, as it is significant in Chinese culture and represents luck, wealth, power. As for style of typography, i would say it is bright, flashy, oriented towards the content not appearance. It is first of all the character's meaning that is important. Chinese people decorate by hanging up certain words. The most common words are fu (福) - happiness and good fortune, Spring Festival Couplets (春联 (chūn lián), luck (鱼 - yú) It is written with calligraphy onto a square piece of red paper. These can then be pasted onto walls, doors or windows.

Location

Wangfujing Avenue, Dongcheng, Beijing, China